The number of tourists visiting the Netherlands has grown exponentially in the past ten years and will continue to do so in the years to come. Tourism now generates as much revenue as the construction sector and more than double that of agriculture. The rising pressure of tourism is also causing ever more problems and inconvenience, however, a situation that is harmful to the living environment and that will, in the long term, be detrimental to the sector itself. Municipal, provincial and national policymakers are not taking enough interest in tourism to effectively manage its growth in the Netherlands in the future. This is the conclusion reached by the Council for the Environment and Infrastructure (Rli) in its advisory report Desirable Tourism: Capitalising on Opportunities in the Living Environment presented to the Minister of the Interior and Kingdom Relations and the State Secretary for Economic Affairs and Climate Policy on 6 September 2019.